HRE Beauty
HRE Beauty was launching and promoting regularly from a modest library of product stills, packshots, and founder photography. The team needed a steady flow of fresh imagery without a new shoot for every launch.
- Challenge
- Make a small source library carry holidays, seasonal moments, and product launches without the brand starting to feel repetitive.
- My role
- Over six months, I used Weavy, a node-based AI image tool, to turn the existing photography into new campaign imagery. I also designed the brand's lifecycle emails and e-commerce recommendations alongside Myosin's media team.
- What changed
- 80 ad sets and HRE's first 24-email lifecycle program, all built from the expanded image library. The paid social it supported ran at around 2.2x ROAS.
The Starting Point
HRE came with a limited library of product stills, packshots and founder photography. The challenge was making those images carry an ongoing stream of new campaigns—without an ongoing stream of new shoots.
Building an Expandable Visual World
I used the existing photography as raw material for entirely new images. Products could move into new environments, appear alongside different models and adapt to each campaign’s idea without losing the details that made them recognizably HRE.
It opened up a much larger range: sunlit portraits, coastal landscapes, product still lifes and close-up beauty imagery, all built from the same small source library.
From Image to Campaign
Once there was more imagery to work with, the media team could give holidays, seasonal moments, and product launches their own point of view across paid social and lifecycle email. The new visual system also informed e-commerce design and UX recommendations.
I used Weavy, a node-based AI image tool, to turn a small product library into a broader, usable visual world—giving Myosin’s media team fresh material to put to work across paid social, lifecycle email, and e-commerce recommendations. It became a practical way to make a lean production budget go further without making the brand feel repetitive.
