Launch Control
Launch Control's rocket icon had real recognition in the market, but as the company grew, its screens and campaigns had drifted into separate silos. It needed one recognizable presence wherever customers found it.
- Challenge
- Keep the established mark and rebuild everything around it—typography, color, photography, iconography—into one system that could reconnect web, product marketing, and campaigns.
- My role
- Embedded with the team for 18 months, I rebuilt the brand system and marketing website, then carried it into motion, sales materials, and paid campaigns.
- What changed
- A shared design toolkit that brought the website, product marketing, motion, Meta ads, and sales materials back into one system that kept evolving with the company.
A New System Around the Mark
The rocket mark was already a fixed part of Launch Control. Keeping it meant I could focus on everything around it—typography, color, photography, graphic language and iconography—and give the brand a clearer, more consistent way to show up.
Rebuilding the Marketing Website
The marketing site was where the new system came together most fully. I rebuilt it as a flexible set of pages and components that could explain a complicated product clearly, while giving Launch Control a more recognizable presence online. It continued to evolve with the company, including the later introduction of Launch AI.
Making the Brand Useful Every Day
The work extended well beyond the website. Being embedded with Launch Control meant carrying the identity into whatever the company needed next—from motion and presentations to ebooks, social content and the everyday materials that kept the brand moving.
A More Direct Side of the Brand
Paid campaigns gave the brand permission to be a little louder. Customer videos, animated product demos and direct static ads each had a different job to do, but still needed to feel like they came from the same Launch Control world.
Over 18 months, I got to live with the work instead of making a system and handing it off. I could see where it held up, where it needed to stretch, and how it could keep evolving with the company. For the teams using Launch Control, the company reports a 318% increase in revenue per deal, 109% higher ROI, and a 71% reduction in lead-to-deal time.
