Launch Control
Reimagining the brand and digital experience across the customer touchpoints of a growing SaaS platform.
- Role
- Design Director
- The brief
- The rocket icon had market recognition, but the screens and campaigns around it had become separate silos. As the company grew, it needed one recognizable presence wherever customers encountered it.
- What changed
- A shared toolkit that brought web, product marketing, motion, and acquisition creative back into one system.
- Platform
- Responsive web, product marketing & motion
A New System Around the Mark
The rocket mark was already a fixed part of Launch Control. Keeping it meant I could focus on everything around it—typography, color, photography, graphic language and iconography—and give the brand a clearer, more consistent way to show up.
Rebuilding the Marketing Website
The marketing site was where the new system came together most fully. I rebuilt it as a flexible set of pages and components that could explain a complicated product clearly, while giving Launch Control a more recognizable presence online. It continued to evolve with the company, including the later introduction of Launch AI.
Making the Brand Useful Every Day
The work extended well beyond the website. Being embedded with Launch Control meant carrying the identity into whatever the company needed next—from motion and presentations to ebooks, social content and the everyday materials that kept the brand moving.
A More Direct Side of the Brand
Paid campaigns gave the brand permission to be a little louder. Customer videos, animated product demos and direct static ads each had a different job to do, but still needed to feel like they came from the same Launch Control world.
The most rewarding part of Launch Control was getting to live with the work for so long. Instead of making a system and handing it off, I got to keep using it—seeing where it held up, where it needed to stretch and how it could evolve with the company.
