I design things that make sense of messy problems.

Optimism and curiosity are at the heart of how I design.

For 15 years, design has given me an excuse to step into unfamiliar worlds—new industries, subcultures, technologies and ways of thinking. I approach each project the same way: ask questions, stay open and trust that there’s something interesting to uncover.

That’s taken me from a Prime Video launch to a Basquiat exhibition to a major-league clubhouse. Whatever the world, I lead the idea and make the work myself.