Prowaken
E-commerce web design, art direction, and launch assets for a cold-plunge and wellness brand.
- Role
- Design Director
- The brief
- Help turn Prowaken’s cold plunge into a product people could understand—and want—online. With limited existing assets, the landing page needed to do more of the selling: make the benefits tangible, answer questions, and keep a clear path to purchase.
- What changed
- A conversion-focused landing page and a rich library of launch visuals—giving the product a clearer story online and campaign creative room to scale.
- Platform
- E-commerce, acquisition creative & social
The Starting Point
The existing identity and supplied imagery gave the project a solid foundation. The work was in finding what else that foundation could become.
Expanding the World Around the Product
The supplied photography became the material for a broader image library. New environments, architectural details, and moments of use gave the product a world to live in, while staying grounded in the visual language Prowaken had already established.
Putting the Visual World to Work
That expanded library informed a redesigned e-commerce experience and an ongoing stream of campaign creative. Built around a sticky purchase CTA, richer product imagery, and clear feature callouts, the site gave the product story room to unfold, while campaigns could focus on product features and the broader idea of feeling fully alive.
I used my node-based image-generation process to turn a relatively small set of supplied assets into a broader, usable world—then put those images to work immediately across the site and campaign creative.
