Prowaken
Prowaken sells a cold plunge, a considered purchase that people need to understand before they want it. With limited existing assets, the landing page had to do more of the selling.
- Challenge
- Make the benefits tangible online, answer buyers' questions, and keep a clear path to purchase, all from a small set of supplied photography.
- My role
- Over three months, I redesigned the e-commerce landing page and used Weavy, a node-based AI image tool, to expand the supplied photos into a 40-image library.
- What changed
- A clearer product story online: a landing page built around a sticky purchase button, richer imagery, and clear feature callouts. The library fed four ad campaigns and 36 ads.
The Starting Point
The existing identity and supplied imagery gave the project a solid foundation. The work was in finding what else that foundation could become.
Expanding the World Around the Product
The supplied photography became the material for a broader image library. New environments, architectural details, and moments of use gave the product a world to live in, while staying grounded in the visual language Prowaken had already established.
Putting the Visual World to Work
That expanded library informed a redesigned e-commerce experience and an ongoing stream of campaign creative. Built around a sticky purchase CTA, richer product imagery, and clear feature callouts, the site gave the product story room to unfold, while campaigns could focus on product features and the broader idea of feeling fully alive.
I used Weavy, a node-based AI image tool, to turn a relatively small set of supplied assets into a broader, usable world—then put those images to work immediately across the site and campaign creative.
