Wonder Project

One Brand. Many Worlds.

Building an entertainment studio from the ground up meant moving between very different stories, audiences and formats—often all at once. The work ranged from original title identities and key art to advertising, platform creative and Wonder’s own evolving brand.

Built for the Platform

For many titles, the starting point was existing key art. The work was figuring out how to translate it into Prime Video and Fire TV placements without losing what made the original image work.

Sometimes that meant rebuilding compositions, extending backgrounds or finding entirely new crops for feature rotators, hero placements and other platform formats.

Building House of David

House of David was already a breakout hit when work began on its second season. Season Two would premiere alongside the launch of Wonder’s new subscription on Prime Video, putting the campaign at the center of a major moment for the brand.

The work grew from the title identity and key art into a full campaign across Prime Video and Fire TV, episodic artwork, social, digital and promotional creative.

Building Adventure in Wonder

Adventure in Wonder began with a blank page. With no existing identity or artwork to build from, the work began by figuring out what this new Wonder series should look and feel like.

A small compass tucked inside the “O” became a quick shorthand for adventure—and a jumping-off point for custom typography, key art, and a visual world built around exploration and discovery.

Selling the Subscription

Wonder’s first subscription offering had to make the case for itself. House of David had already reached more than 44 million viewers worldwide on Prime Video, but Season 2 was moving behind a new paid channel. The landing page needed to introduce the studio, make its point of view and growing slate feel tangible, and give people a reason to subscribe.